Insights

Designing Content Models That Scale

Composable content starts with thoughtful modeling. Here is how we keep marketers fast and engineers sane.

10/1/2023•1 min read

ContentCMSStrategy#content-modeling#governance#localization

Content modeling is collaboration. Marketers need flexibility while engineers need predictability. We bridge the gap with a few principles.

Model the experience, not the page

Start with journeys and reuse patterns. Define atoms (copy blocks, CTA groups) that can be remixed across templates.

Governance from day one

Version content models in code. Use automated migrations so environments stay in sync.

export const heroSection = defineDocumentType(() => ({
  name: 'Hero',
  fields: {
    eyebrow: { type: 'string', required: true },
    headline: { type: 'string', required: true },
    ctas: { type: 'list', of: { type: 'string' } },
  },
}));

Document editorial workflows

Draft → review → publish pipelines with notifications keep everyone aligned. We customize dashboards so stakeholders know exactly what’s shipping next.