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Technical SEO for Modern SPAs

SPA experiences can be SEO powerhouses. Here is how we make sure bots and humans see the same content.

7/12/20241 min read
SEOArchitectureContent#structured-data#crawl-budget#rendering

Search engines have caught up with modern JavaScript, but that doesn’t excuse us from doing the fundamentals right.

Server render critical paths

Hybrid rendering with Next.js App Router lets us stream above-the-fold content while deferring non-critical chunks.

// app/(marketing)/layout.tsx
export const dynamic = 'force-static';
export const revalidate = 3600;

Own your structured data

We ship JSON-LD for each template—organization, breadcrumbs, product/case studies, and blog posts. When you control the schema, you control the narrative.

Invest in sitemaps & monitoring

Regenerate sitemaps as content changes and watch Google Search Console for anomalies. Pair it with a crawl of prerendered pages each release.