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Case study

E-commerce Replatform (Anonymized)

Transitioned a legacy storefront to a composable architecture with measurable conversion gains.

Next.jsShopify HydrogenSanityAlgoliaSegment

Problem

A fast-growing retailer was bottlenecked by a monolithic CMS, slow page loads, and fragmented analytics.

Approach

We designed a phased strangler approach, implemented a headless commerce stack, and coached marketing on structured content workflows.

Outcomes

  • Conversion rate up 22% within 60 days of launch.
  • Time-to-first-byte improved by 48% globally.
  • Content updates now ship in under 30 minutes without developer assistance.

Engagement snapshot

We collaborated with merchandising, marketing, and engineering teams to align on business metrics and migration risk. The rollout prioritized critical journeys while allowing incremental releases.

What we delivered

  • Unified product catalog with a real-time search experience powered by Algolia.
  • Build-time personalization hooks for high-value segments and promotional campaigns.
  • Governance for content modeling so marketers could iterate safely with analytics feedback loops.

Outcomes

The retailer unlocked rapid experimentation cycles. Loyalty signups increased, and the marketing team now runs weekly campaigns without waiting on engineering tickets.